We frequently get asked about ways that small business owners can design their own professional-looking labels. Unless you have got production at a certain scale, you might want to save money by designing your own labels for your products.
Know Your Product
All too often, makers become caught up on their layouts and neglect to make sure their label will work as planned because of its use. As an example, if you're looking for
labels for bottled wine, you'll want something that is somewhat waterproof and extremely adhesive. Odds are that label will have to stand up to condensation and other kinds of wear and tear and also you don't want your label falling off the first time someone touches it.
We have seen great successes and some label ideas fall short.
Know how your product will be utilized will help ensure that you've got the right kind of label for your occupation. For those who are new to this, here's a guide on a few common kinds of labels:
- High-Gloss - A very common kind of paper label or decal that has a shiny, glossy finish. This type of label is excellent for economy uses, such as stickers, and can handle complex designs and colours.
- Matte Labels - perfect when your product labels need a high-end appearance. Matte labels come with a soft, horizontal and non-glare finish along with a writeable surface that offers less smearing.
Utilize Free Resources
Lucky for manufacturers out there, there are a lot of pro-bono resources out there that can help you layout and image your own labels before sending them to the printer. This allows you to ideate and even create finished designs to stick within your budget. You can also find a wide selection of design templates available on the internet that will allow you to design your own labels online for free.
Don't Reinvent the Wheel
If you are a designer, then you have the training, layout software and tools to make your very own trendy and eye-catching layout. If you are hiring an expert product label design you will need to supply a design brief, or you're designing yourself, it is a good idea to work from designs that you love. It is all about inspiration and research.
Do Your Research Into Printers
The last stage on your label-making procedure is getting them printed correctly. This part of the procedure can make or break your labels so be certain you do your due diligence beforehand. Be sure to check
label printing review sites for all the information.
It is irrelevant how long and effort that you put into your designs if you're working with a printer that cuts corners or utilizes sub-par goods, you'll wind up getting a bad label and a lackluster first impression to your clients.
