What is Wind Direction for Custom Labels Rolls?

Today we're going to talk about a term that sometimes confuses customers and makes them think about the weather more than it does their labels.

Wind direction is the orientation of your label as it is coming off the roll. This is highly important when you're applying labels by machine because you don't want to end up, with a label applied upside down or sideways.

Now, wind direction doesn't matter as much if you're applying your labels by hand. But it will be very important when your business starts growing and you need to switch to a machine applicator. So it's worth considering now.

Now there are eight wind directions to choose from, but most customers only need to consider options one through four. These options have the artwork on the outside of the, roll because the curve of the roll makes it easier for, the label to release during application. Five through eight mirrors the first four directions, except the artwork wraps around on the inside of, the roll with the liner on the outside.

These options offer the benefit of protecting the label from the outside elements during the application. Wind direction depends completely on the machine specs and your container. If you're still not sure, go ahead and contact your co-packer and they'll get you pointed in the right direction. If you need more information, click here to help you get started.